Cross-Platform App Development the new age choice of mobile development

The world is extremely surging with millions of mobile devices of varied sizes and different mobile operating system platform. Daily new devices are hitting the market - like wearables, Smart TVs, Smartwatches, IoT connected devices etc. Developing a mobile application based on single platform is like confining your business. An app developed for a single platform is not compatible with the device operating other platform wherein you lose a large number of customers on those devices and business. In this type of cases, the wise strategy is to develop apps on cross-platform which is cost effective and yields better results and high revenue.

Advantages of Cross-Platform App Development

Wide Reach

The more platform you cover the more the target audience. The platform war between Google’s Android and Apple’s iOS is high all the time and both are competing for top positions worldwide and the number of users for these systems is increasing day by day. The best idea to cover the greater capital market is to develop application that runs on both android and iPhone. The mobile app development and cross platform app development team of Auxano Global Services is proficient in developing apps which best suits your business.

Easy Marketing

Marketing becomes easier when the number of fans of your app product and services increases. In this case you don’t have to create niche messages to cater specific set of audience. This gives you the liberty of marketing the application on various media and through generalised message for the masses.

Cost Effective

The maintenance and deployment of any application becomes easier when it runs across all platforms. Updates would immediately get synced across all devices and platforms. This in turn saves money.

Consistent look and feel

A consistent look and feel creates a harmony in an application where everything seems to fit together. A lack of consistency in your interface can be confusing and it can be hard to sync two different android and iPhone mobile application development teams to make the same app.

Simplicity

The updates made to your cross-platform app would be immediately synced across all platforms and devices. There are various technologies like PhoneGap and Accelerator offering a cross platform solution that one team of developers can more easily handle to deploy the changes.

Better Plugins

Some of the open-source cross platform mobile application development framework such as Appcelerator and PhoneGap have a huge library of plugins, enabling easier access to plugins over either of the mobile platforms.

Easy Integration

Cross platform mobile app development enables easy integration with the cloud environment. For example exchange integration is coded on cross platform environment which helps its execution on multiple mobile platforms.

Disadvantages of Cross-Platform App Development

Slow execution time of code

The cross-compilation process can sometimes be slower than using native tools and calls for an app.

High-end graphics and 3D support is often limited

In such type of scenarios, game centric development platforms like Unity are here to fill in those gaps.

Vendor Lock-in

Most of the cross-platform frameworks build using their own subsets of javascript, which states that if you want to switch to another platform, the code you wrote before is likely not going to be reusable without a lot of work.